FROM HOBBY TO BUSINESS
“During quarantine my dad pulled out a safety deposit box and found a Topps Wayne Gretzky rookie card from when he was a teen,” said Aaron. “We got it graded and I sold it on eBay for a few thousand dollars. That’s when the light bulb went off.” Father and son decided to combine their expertise – dad knew card collecting, and Aaron knew eBay – and launch AA Mint Cards as an online store. It’s a competitive field, but the team has their ways of finding great inventory. Said Aaron, “We search for hid- den corners of the internet other people aren’t noticing, athletes we feel are undervalued, things like that. It’s finding your niche and expanding from there.”
Their approach has been astoundingly successful: Today, AA is an eBay “Top Seller” with over 4000 positive reviews and zero negatives. “We visited a trading card store in California, and people there recognized the brand from our t-shirts,” said Aaron. “Having that kind of worldwide reach is really cool.”
A CARD STORE FOR THE 21ST CENTURY
When you think of a trading card or collectibles store, you probably imagine a bare-bones establishment with dusty display cases and haphazardly-displayed inventory of questionable origin. Aaron was going for… not that. “I love interior design and really wanted to celebrate the modern world of sports cards.” After going through dozens of possible floor plans, Aaron took inspiration from how trendy shoe stores – the collectible sneaker market has been insanely popular for many years now – use vertical space. AA’s 18’ walls are covered with custom transparent grids containing graded cards. Each grid has a QR code; scan the code, and you are taken to a website with complete information about every card in that grid, including images of the fronts and backs, population counts, and pricing. “It’s a unique and very cool interactive display that combines the best of the online and physical worlds,” said Aaron.